Contact UsBlue Ocean Strategy Consultancy
Transform your business through systematic innovation – Create uncontested market space and make competition irrelevant.
+61 447 209 508What is Blue Ocean Strategy?
In today's competitive business world, most companies fight for market share in crowded spaces – this is the red ocean where competition is fierce and profits shrink. Blue Ocean Strategy is a game-changing approach that helps businesses breakaway from competition by creating uncontested market space instead of fighting over existing demand.
This approach boosts profitability, drives innovation, and ensures sustainable growth without competition. Rather than battling rivals in saturated markets, Blue Ocean Strategy empowers businesses to make competition irrelevant by discovering new customer segments and creating unprecedented value propositions through systematic innovation.
The strategy has transformed industries worldwide, from Cirque du Soleil reinventing entertainment to Netflix revolutionizing media consumption. These companies didn't compete – they created entirely new markets where they could thrive without direct competition.
The Problem – Trapped in the Red Ocean
In competitive markets, businesses fight for the same customers, leading to price wars, reduced profits, and stagnant growth. The focus shifts from innovation to survival, making it hard to stand out.
This intense competition creates a vicious cycle where businesses become reactive rather than proactive, following industry norms instead of challenging them. Resource drain from constant competitive warfare diverts attention from innovation and customer value creation to defensive tactics.
The Solution – Creating Your Blue Ocean
Instead of competing in crowded markets, Blue Ocean Strategy empowers businesses to break away by creating new demand and uncontested market space through systematic innovation that respects your existing business foundation.
Our approach combines proven Blue Ocean methodology with systematic innovation frameworks to simultaneously increase customer value while reducing costs, creating sustainable competitive advantages that are difficult to replicate.
Key Principles of Blue Ocean Strategy
Value Innovation
The cornerstone of Blue Ocean Strategy is value innovation – the simultaneous pursuit of differentiation and low cost. This breaks the traditional either/or choice between competing on unique features or competing on price, creating new market space by offering unprecedented value at accessible price points.
Four Actions Framework
Our systematic approach uses four key actions to reconstruct market boundaries: Eliminate factors that add little value, Reduce over-designed elements, Raise factors that enhance customer value, and Create new factors that generate unprecedented customer value.
Non-Customer Focus
Rather than competing for existing customers, Blue Ocean Strategy identifies three tiers of non-customers: those on the edge of leaving your market, those who consciously refuse your market's offerings, and those in unexplored distant markets who could become new demand.
Systematic Innovation
Our approach integrates systematic innovation principles that enhance rather than disrupt existing operations, ensuring blue ocean strategies strengthen your business foundation while creating new growth opportunities in a non-disruptive manner.
Our Process
Blue Ocean Strategy Implementation
Creating uncontested market space requires a systematic approach. Our six-step Blue Ocean Strategy process transforms your business from competitor to market creator through proven methodologies and systematic innovation.
Step
01
Current State Analysis
We map your competitive landscape, identify red ocean battles, and analyze industry dynamics to reveal blue ocean opportunities through systematic market analysis and competitive intelligence.
Step
02
Non-Customer Discovery
We identify and analyze the three tiers of non-customers to understand what would bring them into your market, uncovering untapped demand and new market segments.
Step
03
Value Innovation Design
We apply the Four Actions Framework to simultaneously increase customer value while reducing costs, creating innovative solutions that break the differentiation-cost trade-off.
Step
04
Strategic Sequence Validation
We validate your blue ocean strategy through buyer utility, strategic pricing, cost modeling, and adoption barrier analysis to ensure commercial viability and market success.
Step
05
Implementation Roadmap
We develop detailed execution plans with change management support, resource allocation, and performance metrics to transform blue ocean insights into market reality.
Step
06
Continuous Blue Ocean Monitoring
We implement monitoring systems to track blue ocean performance, identify new opportunities, and maintain your uncontested market position through ongoing systematic innovation.
Why Choose Strategy Scaling for Blue Ocean Strategy?
Our systematic innovation approach to Blue Ocean Strategy has helped Sydney businesses across diverse industries create uncontested market space and achieve sustainable growth. We combine proven methodologies with deep local market expertise to deliver measurable results.
- Proven Methodology Our systematic innovation approach ensures blue ocean strategies deliver measurable business results and sustainable competitive advantages.
- Sydney Market Expertise Deep understanding of Sydney's business environment and competitive landscape ensures strategies are tailored to local conditions.
- Comprehensive Support From initial strategy development to full implementation, we provide end-to-end support for your blue ocean transformation.
- Ongoing Partnership We maintain long-term relationships with clients, providing continuous support and optimization as markets evolve.
